25 April 2025
Promoting culture in public space
Make culture visible to everyone
Public space is the place where art and heritage become part of everyday life. With Modern Murals, Dominic Brown makes cultural stories tangible, accessible and visually powerful. Thanks to an innovative printing technique on transfer film, archive images, art collections or local stories can be applied on a large scale to walls, viaducts, quay walls or public buildings. This creates the effect of a modern fresco – a high-quality image that not only makes an aesthetic impression, but also protects the surface against moisture, dirt and wear.
This sustainable approach makes it possible to present culture in a contemporary way, without the need for a museum hall. Think of old cityscapes, iconic events, portraits or patterns that refer to local crafts. The images evoke recognition, strengthen the connection with the place and contribute to social cohesion. According to a report by ENCI, commissioned by BAM, the printing technique demonstrably makes concrete more resistant to weather and wear, making it not only a visual but also a functional enrichment for the city.
From visual enrichment to education in the streetscape
Modern Murals works with municipalities, heritage institutions and cultural organisations to realise art projects in public space. The murals are easy to maintain, colourfast and always get a protective anti-graffiti coating for a long-lasting result.
See for example the Anna van Buerenplein at The Hague Central Station and Girl with a Pearl Earring on the Molenstraat.